Project Title: Razzl Redesign: Elevating

Project Title: Razzl Redesign: Elevating Refreshment via Human-Directed AI Overview: A strategic campaign concept designed for the Nigerian beverage brand, Razzl. The goal was to elevate the brand from standard plastic bottles to a highly marketable, premium aluminum can architecture, showcasing a cohesive digital rollout across their four core flavors: Orange, Lemon, Cola, and Pamplemousse.

The "Human by Design" Approach:

Strategic Architecture: Rather than letting AI generate random concepts, I deliberately engineered a uniform product design across multiple flavors to simulate a real-world product launch.

Cultural Context: I structured the campaign around 9 distinct local lifestyle scenarios (including Lagos nightlife, local football fields, and traditional weddings) to ensure the visual assets resonated with the target demographic.

Post-Production & Direction: I transformed static AI generations into short B-roll clips, then took the director's chair to edit a fast-paced 44-second commercial synced to a custom-generated Afrobeats track, complete with an original voiceover.