Inserta - Product banner system

Martin Hrkút

Backend Engineer
Fullstack Engineer
Web Developer
Laravel
MySQL
PHP
Dognet Affiliate Network
Complex product-based banner system for the Dognet Affiliate Network made in Laravel framework.

Key features include

A simple API for synchronization with the main affiliate system.
The capability to downloading and parsing 1,000+ different XML feeds through a Laravel job chain.
Advanced indexing of more than 25,000,000 products using a combination of MySQL and Elasticsearch.
Enhanced fast full-text search utilizing custom Elasticsearch requests, and powered by Laravel with Redis cache - reducing the average banner content load time to less than 15ms.
A unique "campaign rank system" that leverages previous campaign performance data to boost product scores during Elasticsearch hits sorting.
An interactive configurator that enables users to generate and customize responsive product banners for their websites effortlessly.
A dynamic JavaScript code designed for third-party embedding, capable of scanning website content to fetch the most relevant products for the banner, based on the user-selected algorithm and generating product banners directly on users' websites.
Additionally, the system includes a custom Chrome extension for internal testing. This tool is used both for injecting product banners into any website to test relevancy and to create real-data materials for sales presentations.

App preview and samples

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