A high-fidelity, 15-second AI-generated concept by Emiliano HIDALGOA high-fidelity, 15-second AI-generated concept by Emiliano HIDALGO

A high-fidelity, 15-second AI-generated concept

Emiliano HIDALGO

Emiliano HIDALGO

A high-fidelity, 15-second AI-generated concept commercial for 'Indigo 88', a modern streetwear denim brand. The objective was to create a kinetic, urban narrative while solving one of the biggest challenges in AI video: maintaining the physical weight and authentic texture of heavy cotton denim.
To achieve this, I utilized advanced prompt engineering with negative constraints to avoid the 'smooth plastic' CGI look, ensuring PBR-compliant material generation. I applied cinematic 'grazing light' techniques to expose the twill weave and macro-textures of the fabric. Additionally, I maintained strict character and spatial consistency across multiple angles using advanced memory retention tools, culminating in a creative puddle-reflection logo reveal. This project demonstrates my ability to deliver agency-level fashion campaigns entirely through generative AI.
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Posted Apr 30, 2026

A high-fidelity, 15-second AI-generated concept commercial for 'Indigo 88', a modern streetwear denim brand. The objective was to create a kinetic, urban nar...