Instagram Visuals for Solar Brand

Light All – Instagram Design for a Nigerian Solar Energy Brand

Role: Social Media Designer Platform: Instagram Location: Lagos, Nigeria

Project Overview

Light All is a solar energy brand based in Nigeria, focused on helping individuals and businesses reduce their dependence on the national power grid by offering affordable, clean energy solutions.

As the social media designer, my responsibility was to develop a visual content system for their Instagram page that educates, engages, and builds brand recognition within a Nigerian audience.

Design Objectives

Educative: Simplify solar energy concepts into easy-to-digest visuals.

Relatable: Use culturally resonant imagery and themes tailored to the local context.

Memorable: Maintain visual consistency and clarity to build audience trust and long-term recognition. This is evident in the cohesive color palette and clean design.

Design Approach

I created a cohesive layout system for Instagram posts and carousels, focusing on a clean, modern look that balances education with brand storytelling. Where needed, I incorporated AI-generated model images from Freepik to bring the visuals to life while maintaining relevance and relatability.

Tools Used

Adobe Photoshop

Freepik AI Generation Tools (for select model imagery)

This project demonstrates my ability to deliver thoughtful, on-brand social media designs tailored to business goals and audience behavior. I'm passionate about creating visuals that don’t just look good — they communicate clearly and convert attention into trust.