Eat Better Co. Packaging

For their Rakhi gift box, they wanted to create something unique that would be cherished for years to come.

In collaboration with Charmaine Sah, I created this box encapsulating the relationship between two siblings and how it transforms as they grow up. We took advantage of the hexagon-shaped box to show the siblings through 3 stages of growing up, from their early childhood days to messy teenage fights.

We made sure to show the emotion of each stage through the siblings' actions and especially, the objects around them. It was extremely important for us to use the surroundings as a metaphor for growing up and their relationship changing.

Finally, we wanted to evoke a sense of nostalgia and cherished memory for EBC's audience as they held the box in their hands. This box is more than just a product - it's a collectible and more importantly a feeling that lasts.