Product Management

Zerodha aims to grow its brokerage platform’s user base by leveraging its educational platform, Varsity.

However, the company’s unique selling proposition (USP) is its minimal spending on traditional marketing. The challenge lies in driving user acquisition and engagement through strategic feature enhancements and educational initiatives, without relying on extensive marketing campaigns.

Empower Women & Youth: Focus on educating and boosting confidence.

User Base Growth: Increase Varsity to brokerage platform transitions.

Enhanced Profitability: Drive growth while maintaining low marketing costs