Kitchen knives video ad 🔪

Project goal The client said that he needed a video ad for the Amazon store (product - a set of knives). He presented examples of videos that he likes, and also expressed his wishes for the video. The task was to show the knife in dynamics, its sharpness, reliability, and presentability.

Solution After we agreed on the price with the client, I started creating the concept for the video.After we decided on the concept, I started looking for a location and an actor. The next step is to create the script. I wrote the whole plot of the video: what vegetables will be bought and cut, and from what angle and in what shot size it will be filmed. I booked a studio in advance, rented the necessary equipment, and bought requisites (vegetables, cutting board, etc.)

The shooting was successful, the editing took about 7 days, and I needed a clean, sharp look with an emphasis on knives.

A lot of time was spent on correcting the color of the skin, removing excess colors, creating masks, and cleaning up the dust from the knives.As a result, the client was very pleased with the video!)

Link to the video: https://vimeo.com/728783808