Essence of Tennis Landing Page Redesign
Daniel Obileye
Overview
Essence of Tennis is a performance-driven coaching brand focused on helping players transform their game in 6 weeks.
The goal of this project was to audit the existing landing page and redesign it into a high-converting, premium experience that clearly communicates value, builds trust, and drives applications.
ESSENCE OF TENNIS OLD DESIGN
The Problem
The original landing page had a solid foundation but struggled to convert effectively.
The experience lacked strong visual impact, clear messaging hierarchy, and early trust signals.
While the offer was compelling, it wasn’t communicated in a way that felt premium or convincing.
As a result, users were likely to:
hesitate due to lack of proof
feel unclear about the value
disengage before taking action
Below are the issues found in the original and the improvements I made:
Conclusion
This project transformed the landing page from a functional layout into a high-impact, conversion-focused experience.
By improving clarity, strengthening visual identity, and refining the user journey, the redesign positions Essence of Tennis as a premium coaching brand built around real results.
The Outcome of my UX Audit and the Redesign:
ESSENCE OF TENNIS REDESIGN
If your product is powerful but your landing page isn’t converting, let’s fix that.
Available for new builds and strategic redesigns.
BOOK A CALL - Mail - daniel.designdev@gmail.com
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Posted Apr 13, 2026
Landing page audit and redesign for a tennis brand, improving messaging, visual impact, and conversion through a clearer, more premium experience.
Likes
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Timeline
Apr 8, 2026 - Apr 12, 2026
Clients
Essence of Tennis
