Fashion Merchandise Promo Video

Overview

I produced a series of promotional videos for a small business featuring their new fashion merchandise. I carefully crafted visuals that strengthened their current brand identity and aesthetic. The content focused on a unique personality and style, mirroring the designer's ethos and commitment to originality.

Creative Process

The creative process was a collaborative effort. Starting with the initial concept, we identified the goal of the videos, the target audience, and on which platforms they would be posted. I produced and managed the logistics of the shoot, including location scouting, equipment, schedule, etc. We shot on location in downtown Las Vegas, choosing locations that complimented the clothing. We also incorporated a voice-over, providing additional context and depth to the vibrant visuals. I edited a few different versions to feature on social media platforms. Working with the client, we produced and actualized a concept, effectively communicating their vision.