Pfizer: Check for the Future

Pfizer Iraq spearheaded a crucial initiative aimed at amplifying breast cancer awareness, with a focus on encouraging women to prioritize early detection for a healthier future. Recognizing the cultural nuances, the campaign was thoughtfully designed to resonate with the audience while making a poignant statement. We leveraged the symbolic representation of traditional Iraqi sweets to depict breasts, an approach that married cultural respect with the powerful message of proactive health checks.