The main task was resuscitation of subscribers who changed their place of stay or place of residence. Since such leads were less active, we moved them to a separate contact list and offered them goods that could be delivered or sent to friends or family. Statistics: Open rate: 40.25% Click: 1.15% Conclusion - the subject of this letter was very successful, because the open rate is very high, but only 1.15% of people from the contact letter reached the real leads. It's up to you to decide - is it good or not to return 1% of those who are already far from your stores and haven't bought products for a long time? Provided that email campaigns are free. If you need automated email newsletters or promotions, contact me!