Task: return inactive customers with Email campaign

The main task was resuscitation of subscribers who changed their place of stay or place of residence. Since such leads were less active, we moved them to a separate contact list and offered them goods that could be delivered or sent to friends or family. Statistics: Open rate: 40.25% Click: 1.15% Conclusion - the subject of this letter was very successful, because the open rate is very high, but only 1.15% of people from the contact letter reached the real leads. It's up to you to decide - is it good or not to return 1% of those who are already far from your stores and haven't bought products for a long time? Provided that email campaigns are free. If you need automated email newsletters or promotions, contact me!