Kajabi Course Setup for Lake Avenue Academy

The Pain Point A financial coach with 25+ years of experience was selling two programs, $999 and $2,999, but his page made buyers work to decide. The credentials, the proof, and the pricing were all there, just not in an order that helped someone say yes.

My Solution I set up the course in Kajabi and rebuilt the sales page around one idea: every section answers the next question the buyer has.

Problem before product. The page opens by naming what people struggle with (money stress, no plan, no direction) before it mentions the program.

Trust before price. The coach’s photo, quote, and credentials come right after, so buyers meet the person before they see a number.

Proof right above the pricing. The stats (290+ professionals, $150M+ in assets) and real client reviews sit directly before the plans, so the $2,999 option doesn’t land cold.

Two plans, side by side. Blueprint and Masterplan are laid out with matching feature lists, so the difference is clear at a glance.

Objections answered last. The FAQ handles beginner fears, time commitment, and refunds, then closes with one clear call to action.

A visitor now goes from “what is this?” to “which plan?” in one scroll, with no detours.

Both programs, the checkout, and the course content live in Kajabi, so the coach can edit pricing, swap testimonials, and add lessons himself.

The page is ready to take enrollments from day one.

Want a course site that sells without the guesswork? If you have expertise people would pay for but a page that makes them work to say yes, I can set it up in Kajabi and structure it around your buyer’s questions. Message me now and let’s map out your launch.