Overview 🔎

The Finance Hub needed a clear content strategy. They wanted to move from just posting to posting with direction. I created an organized and detailed feed and story content strategy and copies to help them achieve their brand goals.

Problem & Solution 🤝

The Finance Hub’s engagement on their feed and stories on Instagram had reduced after the long break they took. They needed a boost. They needed a clear concise strategy to understand their brand goals, how to achieve them and manage their time and energy.

Requirements: Requirements that helped us achieve the brand goals. • Brand strategy session • Social media and content strategy sessions

Process 🛣

Using information gathered from the sessions and target audience research, I created a brand workspace on Trello to help execute their social media strategy effectively.

Results 🎁

There has been a boost in engagement from the target audience and a more detailed content strategy with direction.

Igwilo Dumebi Founder of The Finance Hub