Under 5 ft 7 | Shopify Store Design & Development
Overview
Under 5 ft 7 is an apparel brand creating proportionally scaled clothing for men 5'7" and under. I designed and developed its Shopify storefront, translating the brand into a responsive shopping experience across desktop and mobile.
Homepage

Under 5 ft 7 homepage
The Challenge
Standard apparel sizing can leave shorter customers navigating garments that are too long or out of proportion. The storefront needed to make product discovery and fit guidance easy to understand before a customer reached checkout.
My Role
I led the website design and Shopify development using Figma, Liquid, and Shopify.
What I Delivered
Custom Shopify storefront design and development
Responsive homepage, collection pages, and product pages
Product-page layouts that present apparel details clearly
Sizing and fit guidance for proportionally scaled clothing
Shopify theme customization with Liquid
Mobile-responsive layouts across the shopping journey
Product detail page

Under 5 ft 7 product detail page
Approach
I structured the storefront around clear navigation, product-led page layouts, and fit information placed where shoppers need it most. The design carries the brand consistently from the homepage through collections and individual product pages.
Sizing guidance

Under 5 ft 7 sizing guidance
Result
The finished site gives Under 5 ft 7 a responsive Shopify storefront for presenting its apparel, explaining fit, and guiding customers through the shopping journey.
Tools
Figma, Shopify, Liquid
0 likes · 14 views · Nov 6, 2026
Designed and developed a responsive Shopify store for an apparel brand serving men 5'7" and under, with clearer product discovery and fit guidance.