Jcoco Brand Identity and Packaging Design

Rebrand and packaging for Jcoco, a brand that decided to elevate chocolate to the status of a nutritious food, and a gourmet experience. 

After studying the origin destinations of cacao for years, they found in the Peruvian strains a depth of flavor that made them decide to source their entire cacao line exclusively from their Rupa-Rupa region or ¨Higher Jungle¨. A unique location in the world where 6 of the 10 existing cacao DNA strains ever discovered are from. A fruit like this doesn't need sugar to cover it, so much more options for cacao where unlocked, the result: an array of intriguing flavors inspired in world exploration, a delicacy you can bring to a dinner party as a conversation starter or keep close to you in their single 1 oz presentation for a treat to yourself.

A brand committed to fair treatment of its suppliers, and social responsibility with its community, is always a pleasure to work with.

Photography by Rezel Kealoha

We will be doing in-depth case studies of this 

and all of the 2021 projects on our instagram

@___more.studio see you there!