CHILI - Music Festival Visual Identity & Campaign

CHILI is a self-initiated music festival identity built around contrast, movement and high-energy colour. Bold typography, grain-heavy imagery and fluorescent tones create a visual system designed to feel loud, playful and instantly recognisable.

The poster system shifts between deep plum and orange tones and a brighter acid green and purple treatment, creating variation while keeping the festival identity consistent across outdoor placements.

The visual language was extended across tickets, passes, wristbands and printed festival materials, bringing the campaign from the street into the physical event experience.