Astra focuses on specific segments such as casual wear, athletic wear, and formal wear.

Offer products such as shirts, pants, dresses, coats, and accessories such as bags, hats, and jewelry. The goal of a clothing brand is to create a recognizable image and to offer quality products that meet the needs and wants of its target market.

Brand Personality

Now let's talk about my tools & workflow :

Softwares I used

Adobe Illustrator

Adobe Photoshop

My process

Firstly established a strong, recognizable image for a product. It involves developing a brand strategy and creating a unique brand identity. This involves research and analysis of the target audience, competitors, and market trends, followed by the development of a brand name, logo, messaging, and visual identity. It also includes establishing a brand voice and personality, defining brand values, and creating a brand story.

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