Multilingual Social Media Management

Ivete Silva

Social Media Marketer
Digital Marketing Specialist
Canva
I collaborated with LusoconnectionUK to promote their second edition of the "CPLP Summer Breeze Festival". This event celebrates the cultures of Portuguese-speaking countries and brings together the community for a day of music, food, and cultural activities.
Responsibilities:
Content creation: Developed engaging content, including images, videos, and event announcements tailored for LusoconnectionUK's Facebook and Instagram pages.
Publishing: Managed the posting schedule to ensure consistent and timely updates, generating excitement and anticipation leading up to the festival.
Event coverage: Provided live updates during the festival to capture and share the event's highlights in real time.
Outcomes:
Increased engagement: Achieved a significant boost in engagement on both Facebook and Instagram, with a noticeable increase in likes, comments, and shares.
Audience growth: Grew the follower base by 10% during the promotional period, attracting more members of the Portuguese-speaking community.
Event attendance: Successfully raised awareness and attendance for the CPLP Summer Breeze Festival, contributing to its overall success and community impact.
Enhanced visibility: Strengthened LusoconnectionUK's online presence, establishing the charity as a central hub for cultural events and community support. By leveraging creative content strategies and active community management, I helped LusoconnectionUK reach a broader audience and create a memorable event experience for the Portuguese-speaking community in Greater Manchester.
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