A project with First Citizens Bank

Some salient features and overview of my work with First Citizens Bank are described below:

EXECUTIVE SUMMARY

Introduction

Company Background

3.1 Mission and Vision of First Citizen Bank

3.2 Strategic Objectives and Goals (SMART)

Analysis of Strategic Position of First Citizen Bank (FCB)

4.1 Auditing the External Business Environment

4.1.1 Macro-Environmental Analysis

4.2 Micro-Environmental Analysis

4.3 Competitor Analysis

4.4 Market Analysis

Cascade of Choices

5.1 Winning Aspirations

5.2 Where to Play

5.3 How to Win

5.3.1 Corporate Level Strategy

5.3.2 Business Strategy

5.3.3 Functional Development Strategy

Conclusion

References

Appendices

8.1 Appendix A

8.2 Appendix B

8.3 Appendix C