Website Redesign & Brand Identity for AI SaaS

Lumno was competing in a saturated AI SaaS market and needed a brand identity and site redesign that could actually stand out.

I built the brand from scratch - logo, color system, typography, illustration style - then designed a conversion-focused Webflow site. Bold visual hierarchy, strategic CTA placement, motion design, and a page structure where every section either removes a doubt or adds a reason to sign up.

Results: 2x increase in free trial sign-ups. 35% faster time-to-first-action. Organic traffic grew 22% from improved site structure alone.