AI SaaS Website Redesign & Branding | +40% CR

Challenge: Lumno's AI platform was invisible in a saturated B2B SaaS market. Their site looked like a template, prospects couldn't tell them apart from competitors, and the sales team was losing deals before the first call.

Solution: Complete brand identity (logo, color system, typography) and conversion-focused Webflow website from scratch. Competitor analysis revealed every competitor used the same blue-gradient-with-abstract-shapes playbook, so I went the opposite direction with a bold, high-contrast visual system that stops the scroll. Restructured content hierarchy so the value proposition lands in under 5 seconds. Animated product demos, social proof above the fold, and strategic CTA placement at every decision point. Responsive, SEO-friendly, 90+ PageSpeed score. Clean Webflow architecture with CMS for blog and case studies.

Results: Conversion rate increased 40% in the first month. When your brand looks like a category leader, prospects treat you like one before the demo even starts.