LITS Domain of One's Own Postcard

Client: Digital Scholarship, Critical Making, and Digital Collections Management Team, Bryn Mawr College Challenge: I created this postcard for an internal marketing campaign to increase community use of LITS resources, specifically Domain of One’s Own, a web-hosting service that allowed students/staff/faculty to create individual domains and build websites via Wordpress, Scalar, Omeka, Wiki, etc. This piece targeted students, intending to increase student-created websites. I chose the postcard format because it forced students to more tangibly interact with the design vs. traditional means (e.g. posters). Not to mention, its mailing capabilities further allowed the promotion of the LITS brand to extend beyond campus. I used lighter variations of the blue/yellow LITS brand palette, with varying bursts of color—leading to a layout that was both crisp and visually inviting. To appeal to students directly, I emphasized that the service was free. Additionally, I layered relevant icons to highlight that students could use their domains to infinitely express themselves via sites, projects or galleries. Role: Sole designer Results: Once printed, these postcards were circulated in various locations/departments around the College, leading to a 34% spike in account sign-ups in 2 months, compared to the beginning of the semester.