DevSecOps AI Challenges

Florida gets FDA nod to import cheaper drugs from Canada

Podcast interview: Joh Olson's Insights on Thriving Businesses

Success story: Two friends on a mission to decarbonize cement

Crafting effective zero-click content

🤖 Tackling AI BiasAdapting to AI-powered workflows requires training DevSecOps teams in AI oversight. AI’s threat to IP and privacy in software security will accelerate. To tackle AI bias, developers must diversify training datasets to include fairness metrics.

💊 Florida Gets FDA Nod to Import Cost-Effective Drugs from Canada The U.S. Food and Drug Administration approved Florida’s plan to import cheaper prescription drugs from Canada, ending U.S. patients’ woes with expensive drugs. Fierce opposition from the pharmaceutical industry awaits.

🏡 Forecast: Home Prices to Fall in 34 Cities In some hope for potential homebuyers, Zillow predicts home prices will fall in 34 of the 50 largest U.S. cities this year. These include San Jose, California, followed by New Orleans, Louisiana among others. See list.

If cement were a country, it would be the third-biggest climate polluter on Earth.

Some Context 📃 The world generates 30 billion tons of concrete each year. That’s a LOT of carbon footprint. Of this, cement is responsible for around 8% of global emissions.

Cody Finke said it does not have to be this way. In 2019, along with Hugo Leandri, he founded Brimstone Energy, a California startup, that created Ordinary Portland Cement (OPC). Creating cement involves heating limestone (which releases CO2). That’s not the case with OPC made out of grinding calcium silicate rock.

"Climate change is something I care very deeply about. Working on solutions necessary to decarbonize gives me purpose," says Cody Finke.

By becoming the first and only company to develop a carbon-negative process for making industry-standard OPC, Brimstone Energy has eliminated the regulatory hurdles to industry adoption while solving cement's climate problem.

In 2022, Bill Gates’ climate finance firm Breakthrough Energy Ventures and DCVC, a Silicon Valley venture capital firm announced they led a $55 million funding round in Brimstone Energy.

Onward and Upward 🚀 In 2023, the company achieved another milestone by receiving third-party certification that its decarbonized cement meets the ASTM C 150 standard for Ordinary Portland Cement.

Cody and Hugo grew up halfway around the globe from one another. Their paths crossed at the California Institute of Technology in 2017. It was not until 2018 when they bonded on a work trip to Beijing at a conference about improving, well, toilets! Finke had previously worked to develop a solar-powered toilet to generate hydrogen and electricity. The idea was eventually expensive to scale. He began devoting his energies elsewhere. Leandri was familiar with the cement world due to his father’s concrete business. Together, they created pure genius.

Take a guess: In May of 2023, this massive entertainment product underwent a revamp amidst the Writer’s Guild of America strike. The senior execs heavily debated the name change, finally settling with something more ‘universal.’

The switch led to 1.8 million ditching the streaming service. After the launch, subscribers took to social media to shoot complaints about its app that wouldn’t stop glitching. Some even needed to download a new version of the app. Before this shift in brand perception, the platform hiked its streaming charges by $1 to $15.99 monthly, 50 cents more than Netflix’s standard plan at $15.49 monthly.

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It’s a brutal world for creators. Fancy spending precious hours working on a blog about your business only to discover that a minuscule minority of the audience has stumbled upon it. Social media algorithms want to keep audiences hooked on their platforms

Enter zero-click content, a term coined by the Vice President of Marketing at SparkToro, Amanda Natividad. Provide users valuable information without them having to leave the platform they’re engaging with.

Here’s why you must hop on the social media marketing trick.

The algorithm will award you: Experiments have proven how linkless posts on platforms like Instagram, Snapchat, TikTok, and LinkedIn perform better than the ones with links.

Your audience will appreciate it: A change in platform for the user is an interruption from the scrolling and swiping. This approach is bound to improve the performance of both your current and future posts.

Building your brand: As a thought leader in your domain, more followers engage with your posts, and the possibilities of brand awareness and audience growth will open, potentially leading to monetization. Three non-negotiable elements of zero-click content to help you dive in!

Be clear and concise: Take the time to write each word, thoughtfully. Avoid jargon or complex talk that can leave your audience confused. Give one compelling idea in 200 words, 1 minute, or less.

Start with a magnetic hook: It can be a startling fact, a compelling question, or a visual to get your audience interested.

Call-to-action: Leave your audience with a thought-provoking question or a prompt.

Need some inspiration to get started? See this post on X

- Japan Fintech Week unites academicians, businessmen, tech companies, and central banks. - Discussions on a range of topics: Web 3.0, AI, and Finance. - Participate in “Building a Bright Future: Fintech for Happy Growth.”

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