Google Ads UAC Strategy for Android Utility App by Ayesha khan GhaznaviGoogle Ads UAC Strategy for Android Utility App by Ayesha khan Ghaznavi

Google Ads UAC Strategy for Android Utility App

Ayesha khan Ghaznavi

Ayesha khan Ghaznavi

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Posted Jan 24, 2026

Key Achievements Reduced CPI by ~40% Achieved 3.5x ROAS Generated 75K+ quality installs Improved post-install engagement through event-based optimization