Brand Concept-“News Hindustan 24” believes in doing ground reporting w/o any added filters or being influenced by Advertisers, Govt, Politicians, Public Figures or Business Tycoons. At the core of H24 believes, "News Small or Big" should be treated equally, as long as it's Honest, Authentic & Untampered. “H24” Programs are classified under 8 Categorical Buckets:- 20% Daily Unadulterated News, 20% Youth & Truth, 15% Business & Economics, 15% Health, Fitness & Sports, 10% Family & Parenthood, 10% Kids & Knowledge, 5% Advertisement & 5% Weather.