Digital Brand Identity Intensive

This project focused on evolving a lifestyle and wellness content creator into a clearly defined personal brand. The goal was to establish a recognizable brand identity, improve content cohesion, and position the creator for long-term audience growth and brand partnerships within the wellness, lifestyle, and home décor space.

Leah had built an engaged following by sharing morning routines and self-care content, but her brand lacked visual and strategic consistency. While the content resonated emotionally, there was no clear system guiding how her brand showed up across posts, stories, or campaigns, making growth and partnership alignment difficult.

Creators often grow organically before their brand identity is fully defined. Without intentional direction, content can feel authentic but fragmented limiting scalability and commercial readiness.

The opportunity was to shift Leah’s presence from content creation to brand-led storytelling, where every visual and narrative choice reinforced a cohesive identity and supported her long-term goals.

I led brand direction and content strategy to define how Leah’s brand should look, feel, and communicate across platforms. The focus was on creating a system that aligned aesthetic, messaging, and content structure,while preserving the authenticity that initially attracted her audience.

Social media audit to assess visual consistency, messaging clarity, and engagement flow

Identification of gaps between current content and desired brand perception

Strategic recommendations aligned with audience growth and partnership readiness

Development of a clear visual direction rooted in wellness, balance, and lifestyle ease

Font pairing and colour palette designed to support cohesion and recognizability

Defined aesthetic principles to guide future content decisions

Strategic content pillars aligned with audience intent and platform behaviour

Filler content flow to support consistency without creative burnout

Frameworks designed to balance value, lifestyle storytelling, and aspirational content

Moodboard and feel board to visualize emotional tone and brand energy

Instagram grid revamp to improve visual flow and narrative sequencing

Strategic Instagram Story structure to reinforce brand identity and engagement

Leah emerged with a clearly defined personal brand, a cohesive visual identity, and a structured strategic content system to guide future growth. The new direction improved clarity, consistency, and confidence, positioning her to attract aligned wellness, lifestyle, and home décor partnerships while maintaining authenticity with her audience.

Creative Director & Brand Strategist