Gowave

Cait Pearl

Brand Designer
Graphic Designer
Web Designer
Adobe Photoshop
Figma
Gowave is an online grocery delivery service that brings fresh, local produce to consumers' doorsteps whilst supporting local farmers and promoting a plastic-free shopping experience. I wanted to give this brand a fresh, bright and natural look and feel, through the use of bold colours, and clean typography options.
I extended this to the website layout and social media strategy, by choosing natural, fresh imagery that I felt suited the brand, prioritising the sale of in season produce, and giving inspiration to users for their next meals through the recipes section. The riders' delivery bags are bright orange - made to stand out in the city, thus increasing brand awareness.
Gowave logo design
Gowave logo design
Gowave Social Media Designs
Gowave Social Media Designs
Gowave Branded Collateral
Gowave Branded Collateral
Gowave Website Homepage Design
Gowave Website Homepage Design
Gowave Website Homepage Design
Gowave Website Homepage Design
Gowave Logomark
Gowave Logomark
Gowave Colour Palette
Gowave Colour Palette
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