Fotopolis

Transformed Fotopolis, one of the top photography websites in Poland, with a full-scale redesign that balances strong visual storytelling with improved structure, clarity, and mobile usability.

Fotopolis, one of Poland’s top photography websites, faced the challenge of modernizing its platform while aligning the needs of three distinct groups: users, who expect a clean, fast, and content-focused experience; advertisers, who require prominent yet tasteful product placements; and editors, who aim to reinforce the site’s authority and promote curated content. The existing site was outdated in both structure and design, making it difficult to serve these overlapping goals without compromising usability or visual clarity. The key challenge was to bring these priorities into harmony through a complete redesign.

The redesign of Fotopolis.pl focused on creating a balanced, scalable platform that could satisfy all three core stakeholder groups without sacrificing performance or usability. The new layout emphasizes clean content presentation and visual hierarchy, allowing users to easily navigate articles, reviews, and galleries without distraction. Advertising zones were strategically placed to maintain visibility for partners while preserving a smooth, uncluttered reading experience. Editorial needs were supported with flexible content modules and featured placements that highlight key stories and reinforce the brand’s authority. Built with performance in mind, the site was structured and optimized to achieve strong Core Web Vitals scores—even with display ads and Google AdSense integrated—ensuring fast load times and stable interactivity across devices. The result is a responsive, modern platform that looks polished, works efficiently, and serves the diverse needs of its audience.