Fanta Haunted Mansion · AR experience
Adrià Verdaguer
A virtual Haunted Mansion to "scare" users and drive engagement to the Coca-Cola mobile app.
Awards
FWA Site of the day
Role
My role in the project was to lead the User Experience design of the AR experience under the creative direction of Kate Lynham (Unit9).
Challenge
The main challenge I was given in this project was to design the entire experience without using any copy at all.
Solution
Together with the Creative and Design teams at Unit9 we developed a universally adaptable design that required no copy (and, of course, no translations). Our work relied heavily on icons, animations and transitions to successfully guide users through the entire Haunted Mansion.
Sitemap
Main door interaction
Collecting the first can wireframes
Mirror mini game wireframes
Hallway user flow
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Posted Apr 22, 2024
(FWA) A virtual Haunted Mansion to "scare" users and drive engagement to the Coca-Cola mobile app.
