FWA Site of the day

My role in the project was to lead the User Experience design of the AR experience under the creative direction of Kate Lynham (Unit9).

The main challenge I was given in this project was to design the entire experience without using any copy at all.

Together with the Creative and Design teams at Unit9 we developed a universally adaptable design that required no copy (and, of course, no translations). Our work relied heavily on icons, animations and transitions to successfully guide users through the entire Haunted Mansion.