"IDFK" by Julia Wu
"IDFK" is the 5th album released in 2022 by Taiwanese singer + songwriter Julia Wu (吳卓源).
IDFK album cover
Julia's present mindset, reflected in the abbreviation 'IDFK,' transcends the boundaries of her previous work and embodies a willingness to go with the flow. The album cover hints at exploration and discovery with vast landscapes along with a daring gummy bear.
Singer & Designer
The project is a collaboration between the singer herself with AR Visual Artist April Chuang. The objective is to use the filter to promote Julia's album and engage with fans during live Instagram sessions. Additionally, fans can use the filter to show their support for the singer.
Creative Results
We created four filter options that capture the essence of the album's concept.
By seamlessly blending elements from the album into reality, we brought the butterfly to life and made it flutter its wings around the tracked target. The accompanying gummy bear adds a daring touch as it dances next to the logo.
The album logo of "IDFK"
Try the Effect❗
Click Here or scan the QR Code below↓
