Google analytics setup



Account Creation and Configuration





Create a new Google Analytics account (if not already set up).

Configure account settings to align with business objectives.

Set up property and view settings for accurate data tracking.

Tracking Code Implementation



Generate and install the Google Analytics tracking code on all website pages.

Ensure proper implementation to track pageviews and user interactions.

Verify that the tracking code is working correctly.

Goals and Conversions Setup



Identify key performance indicators (KPIs) and conversion points.

Set up goals to track conversions such as form submissions, purchases, or sign-ups.

Configure goal funnels to analyze the user journey.

Enhanced E-commerce Tracking (if applicable)



Enable Enhanced E-commerce tracking for online stores.

Implement tracking for product impressions, clicks, and transactions.

Set up reports to analyze shopping behavior and sales performance.

Event Tracking



Set up event tracking to monitor user interactions such as button clicks, video views, and downloads.

Configure custom events to capture specific actions relevant to your business.

Analyze event data to gain insights into user engagement.

Audience Segmentation and Reporting



Create custom audience segments to understand different user groups.

Configure demographic and interest reports to gain insights into your audience.

Set up custom reports and dashboards for easy access to key metrics.

Google Analytics Integration



Integrate Google Analytics with other tools such as Google Ads, Search Console, and third-party platforms.

Ensure seamless data flow between platforms for comprehensive analysis.

Configure cross-domain tracking if necessary.

Training and Support



Provide training on how to use Google Analytics and interpret data.

Offer ongoing support to address any issues or questions.

Share best practices for leveraging Google Analytics insights to improve website performance.