MR PORTER Homepage

Ongoing project collaborating with MR PORTER’s Product Marketing team looking at new templates to elevate the digital shop front. Regularly generating solutions that not only suit the business’ needs from a marketing and trade perspective, but also creating a more impactful experience for the customer.

This includes creating hierarchy between assets on the homepage, new templates and investigating how use of new technology can be implemented in design, including inputting on campaign crops and imagery used to ensure that image assets look cohesive and meet requirements.

Using click maps across the site to gain more understanding how certain modules/PID treatments/templates and how they affect customer’s journey through the site.

Redesigning The Journal banner on APP by enforcing consistency and harmony between site handwriting.

Using type and layout to create a distinct editorial visual identity amongst marketing assets and design, while creating a slicker, more affluent and impactful experience for the customer on APP.

Creating a sense of hierachy between tiered stories, allowing higher tier talent and brand partnership stories to sit higher with space for storytelling, while enforcing lower tier content still looks elegant and fulfilling business needs through product visibility.