Caferajan Logo I designed the visual

Caferajan Logo

I designed the visual identity for Caferajan, a local coffee shop here in the Philippines looking to establish a cozy yet professional brand presence.

The goal was to create a logo that felt welcoming and artisanal. Since they wanted a combination mark, the challenge was blending the brand name with a coffee-inspired icon without it feeling generic. I focused on a circular emblem design that features a steaming cup of coffee, using a rich, warm color palette that reflects the premium quality of their brews.