NO PINCH — Static Ad Creative & AI Art Direction

NO PINCH — A London jewellery campaign concept

Brief Create a memorable static ad for a fictional statement-earring brand, built around the idea of bold style with everyday comfort.

Creative direction A candid London night-bus setting gives the image warmth and personality. Yellow earrings echo the headline palette; a coral CTA adds a clear next step. The oversized benefit-led headline is designed to read quickly in a social feed.

My role Concept development, AI art direction, visual composition and campaign copy.

Deliverable A portrait social advertising concept. This is self-initiated portfolio work; the comfort message is a fictional creative proposition, and no campaign performance results are claimed.