Durex set out to reposition, renew, and elevate its digital presence with an innovative, modern e-commerce platform targeted directly at a 18–25 audience.
To create an immersive user experience, we leveraged the brand's iconic cylindrical geometry to build a central hero graphic—framing an entrance to a semi-realistic, elevated product world. We combined bold typography, fluid motion, and dynamic color compositions with interactive micro-copy that responds to every click, turning standard e-commerce navigation into a vibrant, engaging brand dialogue.
0 likes · 1 view · Oct 12, 2026
Durex set out to reposition, renew, and elevate its digital presence with an innovative, modern e-commerce platform targeted directly at a 18–25 audience. To...
