Anthropic Ad Video

A prototype sample project

In 2023, I worked on this client-inspired case study prototype video about how Anthropic believes in the safety aspect of harnessing AI. Executed this from conceptualization / story to final production. For this, I ideated an analogy that demonstrates how AI is just like "fire". Both are extremely useful tools but can prove to be dangerous if not used with caution. This very thought led me to make this video.