I had the chance to rethink Renée Pierog’s portfolio from the ground up. Strip it back, rebuild it with intent.
Renée is an American designer and brand strategist, known for high-profile collaborations. My goal was simple. Make the work feel as strong as it actually is.
In this case study, I walk through that shift. Structure first, then visuals. I refined the user experience. Tightened the narrative. Gave each project space to land.
I also highlight Bad Habit, a key collaboration with Emma Chamberlain. Bold direction, sharp attitude, culturally in tune.
The result feels focused, dynamic, and aligned with her level. The work was always there. Now it reads that way.