Social Media Management + Marketing

Sila Ejaz

Graphic Designer
Social Media Manager
Community Manager
Canva
Instagram

Clear Brand Image

Clearing the brand image was the first thing I worked on as the client didn't have a proper vision that of which way they want to take their socials.

Branding + Strategy

As I started working on the brand, I took branding in my hand and used the same brand voice everywhere as before when it was all over the place. Creating graphics using the brand colors, and keeping the image clean. I started implementing GEN-Z rules. Uploading content that is relatable, posting quotes from their favorite movies, and getting feedback through weekly questions through Instagram stories.Which lead to an increase in the number of sales and bookings by 150%
These are the current analytics from the page!

Organic Content

Instead of always uploading the same repeated content of trailers and posters, I started uploading UGC content on the page and it performed well.
First ever cinema to utilize reels in Pakistan ad gaining traction, a new way of showing ticket prices
View post on Instagram
 

Promotions

Using Canva for creating amazing templates I created a series of teasers from the main trailer and gained organic reach, which lead to a good conversion rate on Instagram and lead increase in booking numbers.
View post on Instagram
 

TikTok Game

2023 is the year when I created a Tiktok account and started working on it, creating relatable content after doing market research, I've found out that people want to relate to their fun destinations so here I've attached a TikTok which is performing well on the basis that we started posting onTiktok seriously.
PS: they allowed me now the post now.
View post on TikTok
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