Category Performance Revamp - Smart Insights for Woodwork

As a Business Analyst at HomeLane, specializing in category improvement for the woodwork team, I’ve consistently delivered data-driven insights that drive product success. My expertise lies in analyzing category performance trends, developing strategic approaches to upsell, downsell, and cross-sell products, and identifying key factors influencing customer decisions at different payment stages.

I focus on understanding why customers make purchases at the 5% payment stage (order booking) but often remove items at the 50% payment stage (material delivery), particularly due to budget constraints. Additionally, I dive deep into customer satisfaction across phases such as design, material quality, durability, and more, all while taking customer demographics into account.

With a track record of providing actionable insights backed by data, I help category managers make informed decisions and implement strategies that result in tangible improvements. My goal is to support your business by offering tailored solutions that enhance both product performance and customer satisfaction.