True Insights Framer website

This project turned TrueInsights.tech into a confident, approachable Framer-based site highlighting AI-driven eCommerce content optimization. It brings complex technology to life through clear visual storytelling, agent-led interactions, and a polished mobile-first user flow driving visitors to demo requests and conveying trust.

Dug into True Insights’ brand: an AI-powered tool for eCommerce brands designed to analyze product visuals and content quality at scale.

Mapped their core features AI agents like John, Gloria, and Lee offering visual clarity scoring, content recommendations, compliance tracking, and brand benchmarking.

Reviewed competitors and eCommerce workflows to understand what clients expect in listing optimization tools.

Designed a professional look that reinforces AI-powered efficiency featuring dedicated sections for each AI agent, key features, client stories, and impact metrics.

Goal: a clear, modern layout to communicate high tech capabilities while making complex tools feel approachable and easy to use.

Created responsive artboards in Framer, focusing on mobile-first layout and clean card-style sections.

Used bold hero sections, agent profiles, feature grids, impact stats (e.g. “60% faster”), and a fixed footer call-to-action to book a demo.

Consistent use of brand colors, fonts, and spacing to maintain clarity and trustworthiness.

Built purely in Framer using scalable frames and components for agents, features, case quotes, and CTAs.

Hero section features full-width images and overlay-style agents with concise text blurbs.

Navigation links scroll smoothly to sections; CTA banners stay sticky on mobile.

Clean, optimized images and preloading for fast experience even on slower connections.

Interactive elements like hover states and agent details using Framer’s motion tools kept performance smooth and layout glitch-free.