Google Ads Campaign Management |

Google Ads Campaign Management | PPC Strategy & ROAS Optimization

I managed and optimized Google Ads campaigns focused on generating qualified leads while reducing advertising costs. By continuously refining campaign structure, audience targeting, keyword strategy, and bidding, I helped improve conversion performance and maximize return on ad spend (ROAS).

This project highlights a data-driven approach to PPC management, combining strategic optimization with ongoing performance analysis to achieve measurable business growth.

What I Worked On

• Google Ads Campaign Setup • Search Campaign Management • Keyword Research & Match Types • Conversion Tracking • Audience Targeting • Bid Strategy Optimization • Landing Page Recommendations • Performance Monitoring • Budget Management • Campaign Reporting

Results

The campaigns delivered stronger conversion performance through continuous optimization and data analysis. By improving click quality, refining targeting, and eliminating wasted spend, the campaigns achieved a higher return on investment while maintaining cost-efficient customer acquisition.

Services Included

• Google Ads Management • PPC Campaign Optimization • Search Ads • Conversion Tracking • Google Analytics Integration • Keyword Research • Negative Keyword Optimization • ROAS Improvement • Cost Per Conversion Optimization • Performance Reporting