Lucra Arcade Times Square Billboard

Lucra Arcade Times Square Billboard was created to translate the app's arcade-driven reward system and mobile-first experience into a large format motion piece built for a high-traffic public environment.

The spot was designed to read quickly at scale while still feeling energetic, polished, and on-brand. Final creative centered on a neon arcade visual system, fast read reward messaging, looped animated app visuals, and clear typography to communicate the core value of Lucra Arcade

AI-driven commercial concept exploring a more cinematic live-action direction for Lucra Arcade. This commercial was developed to showcase how the brand could extend beyond traditional motion graphics into a broader, character led campaign format.