Here is my Submission
Direction A — CapCut as a Different Industry
CapCut has always been about precision, creativity, and making things fit perfectly. This concept takes that exact idea and translates it into the world of custom headwear.
CapCut is reimagined as a premium AI-powered cap brand where the fit problem is finally solved. The headwear industry has sold S, M, L and XL for decades, but human heads don't come in four sizes. CapCut changes that. Walk up to a CapCut kiosk, let the AI scan your exact head measurements in seconds, pick your style, and your cap is cut and assembled on the spot. One scan. One cut. One perfect fit.
The brand retains the full visual DNA of the original CapCut — the scissors, the teal, the bold confidence, it gives it new meaning. The scissors no longer cut video. They cut fabric. The identity deepens while staying immediately recognizable.
The entire brand world was built using CapCut Design Studio, from the logo concept and product shots to the campaign posters, kiosk visuals, app UI mockup and brand story pages. Every image was generated and refined inside Design Studio using AI generation tools and iterative prompting across multiple creative directions.
CapCut. The only cap that knows your head.
VIEW PITCH DECK ON CANVA : https://canva.link/f2qc6g6ewn05n6i
PROJECT INFORMATION:
Creator name: Ajiboye Ahmad
Work title: "CapCut Caps"
Contact details: babavoss797@gmail.com
Social profile: twitter : https://x.com/sty_defi
