When i stated this project my aim was that I wanted this project to answer a simple question: What would make someone reach for this can before they've even tasted what's inside?

ZestNova Lemonade is a packaging concept I designed for a modern beverage brand that feels fresh, energetic, and premium. I wasn't just designing a label, I wanted to create a product that looks refreshing the moment you see it.

When I started this project, I knew I wanted the packaging to feel like summer in a can. I used a combination of deep green, crisp white, and vibrant lemon yellow to instantly communicate freshness, citrus, and energy without making the design feel busy.

The splash graphics and lemon illustrations were added to give the packaging movement, while the clean typography keeps the brand feeling modern and easy to recognize.

I focused on building a packaging system that could grow into a real product line.

Created a simple, memorable logo placement.

Developed two packaging variations using the same visual identity.

Designed citrus-inspired graphics to reinforce the flavor.

Used realistic mockups to show how the product would look in a retail setting.

Every design choice was made with shelf visibility and brand consistency in mind.

Beverage can packaging design.

Visual identity application.

Color palette and typography system.

Product mockups for presentation and marketing.

This is one of those projects where I enjoyed paying attention to the small details. I wanted the packaging to feel clean, vibrant, and something you'd naturally notice in a refrigerator or on a store shelf. The result is a concept that feels both playful and premium while staying true to the idea of a refreshing lemonade brand.