Archivo Tamayo | Branding

Identity for Archivo Tamayo, a section within the Museo Tamayo Arte Contemporáneo (located in Mexico City) dedicated to the preservation of Rufino Tamayo's archive. ​​ The identity takes root in the museum's geographical location and the museum's first identity, designed by Rufino Tamayo. The concept of time is also present, given that an archive's task is to preserve data from past eras. This concept influenced the logotype.