The project began by reviewing the Incentiv+ flow and identifying the main mechanics that needed clear visual emphasis. After receiving the design assets, I organized and prepared the layers in Illustrator and Figma, ensuring they were structured for detailed and flexible animation. In After Effects, I combined both 2D and subtle 3D motion to give the visuals depth and clarity. Throughout the animation, I focused on readability, pacing, and transitions that guide the viewer naturally through the system. Sound design was added to highlight key steps and reinforce the overall narrative.