Redesigning Premium Furniture Brand's Website by Akriti JaiswalRedesigning Premium Furniture Brand's Website by Akriti Jaiswal

Redesigning Premium Furniture Brand's Website

Akriti Jaiswal

Akriti Jaiswal

Lagom: Website redesign for a luxury furniture brand

Lagom is a Bangalore-based luxury furniture brand built on Italian leather, Spanish marble, and a Swedish design philosophy of "just the right amount." But their old website didn't show any of it, it read like a mid-market catalog, not a boutique design house.
I redesigned the site to feel the way the furniture feels in a room: editorial layouts, full-bleed lifestyle imagery, generous whitespace, and clear separation between their Studio, Legacy, and Interiors verticals. Material storytelling, the leather, the marble, the neem wood, was pulled to the surface instead of buried in product descriptions.
The result is a fully responsive Figma design that lets a buyer understand within seconds that Lagom is a serious design house, and feel invited into the lifestyle before they ever see a price.
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Posted Feb 17, 2026

Redesigned a premium furniture brand's website to reflect their true quality. Purchases jumped from 1 to 32 within 2 months of launch.