This project involved building a modern website for a local service business with a primary focus on generating qualified leads through SEO-driven content marketing. The website was designed to showcase services, build trust with potential customers, and convert blog visitors into inquiries.

The business relied heavily on referrals and lacked a consistent online strategy for attracting new customers. They needed a professional website that could rank on search engines, publish educational content, and capture leads from potential clients actively searching for their services.

I developed a high-performance website that combines marketing pages, a blog platform, and lead capture forms. The website enables the business to publish SEO-optimized content regularly while providing visitors with multiple opportunities to request quotes, schedule consultations, or submit inquiries.

Custom Landing Pages

SEO-Optimized Blog System

Lead Capture Forms

Service Showcase Pages

Media and Asset Management

Contact and Inquiry Management

Mobile-Responsive Design

Content Management Dashboard

Fast Page Performance

Search Engine Optimization

Built a content workflow that allows non-technical staff to publish blogs easily

Created reusable page sections for rapid content updates

Optimized website performance for better search rankings

Designed lead generation funnels throughout the website

Simplified media management for images and marketing content

Next.js

TypeScript

Payload CMS

MongoDB

Tailwind CSS

AWS S3

React Hook Form

Sendgrid

Increased opportunities for organic lead generation

Enabled easy publishing of SEO-focused blog content

Reduced dependency on developers for content updates

Improved website performance and user experience

Created a scalable marketing platform for long-term business growth

Website architecture and planning

Landing page design and development

Payload CMS implementation

Blog management system

Form and lead capture integration

SEO optimization

Performance tuning and deployment