In collaboration with MadewellAI, I

In collaboration with MadewellAI, I created the motion design for this engaging explainer video.

Our primary objective was to develop premium, modern, enterprise-grade motion graphics that felt custom-made, featuring a minimal aesthetic cohesive with the Madewell brand and website, and inspired by Callaway’s motion style.

After three days of intensive animation work, we arrived at this final product. The project was challenging, as we needed to communicate complex and highly technical aspects of the sales process in a way that would resonate with both experienced marketers and those new to sales.

I’m very pleased with the result and grateful for the opportunity to experiment with tools such as HandyCam, Newton 4, and Connect Layers Pro.