SolidCore Concrete — High-Converting Lead

SolidCore Concrete — High-Converting Lead Gen Landing Page

Industry: Construction / Concrete Services Platform: GoHighLevel Type: Landing Page Design & Funnel Build

Overview

Designed and built a single-purpose landing page for a concrete construction company, engineered to convert cold and paid traffic into qualified estimate requests. The goal was simple: strip away distractions and guide every visitor toward one action — submitting a project inquiry.

The Challenge

The client needed a page that could compete with larger construction marketing sites, build instant credibility with homeowners and contractors, and capture leads without friction — all while staying fast, mobile-friendly, and easy to maintain inside GoHighLevel.

What I Built

Conversion-first hero section — a direct value proposition ("Strong Foundations. Reliable Concrete Construction.") paired with an embedded, above-the-fold lead capture form, removing the need for an extra click to convert

Trust and credibility bar — partner and affiliation logos placed immediately below the fold to reduce bounce and build early trust

Service breakdown grid — six core services (Foundations, Driveways & Walkways, Slabs, Decorative Concrete, Commercial Concrete, Repair) presented with imagery and clear, benefit-driven copy

"Why Choose Us" section — credibility markers (25+ years of experience) and four differentiators laid out in a scannable format to overcome buyer hesitation

Simple 4-step process (Consultation → Planning → Construction → Final Inspection) to make working with the company feel low-risk and transparent

Repeated, strategically placed CTAs throughout the page to capture leads at every stage of scroll intent

Result

A fully responsive, fast-loading landing page built entirely in GoHighLevel — structured around a single conversion goal and designed to give the client a professional, trust-building web presence that turns traffic into booked estimates.

Tools used: GoHighLevel, custom funnel design, responsive layout, embedded lead forms